We start the entire process with deep research and end up with detailed reporting on what works for new client development and what doesn't. Click each of the six steps below for a detailed explanation of what makes us so very different.
Working with consumer research data companies InstantAdExpert's
research department conducts in depth customer analysis to determine the demographic
profiles of your industry's most active customers. This report then spells out, in great
detail, "who" the most likely customers in your area are, where they are likely to live
and what type of media they consume.
These profiles are used to create a very specific RFP (Request for Proposal) that is
then sent to appropriate media companies and advertising agencies who then craft custom
campaigns for your use based on that data.
Your free copy of this research is available in our White Paper gallery once you have registered.
Once the research is complete, we send this information
to select media and advertising companies (Radio, newspaper, direct mail, search
engines, Ad agencies, and other Internet partners) asking them to submit complete
advertising proposals, for your industry type.
These proposals consist of ready to use advertising campaigns that are designed to
target the exact consumers shown in the research to be highly likely to respond to your offer.
You can then browse and purchase these packages on our web site with the knowledge
that they have been created to target local consumers likely to be interested in your services.
Because these campaigns will be available for use by others
in your industry, all across the country, we will always know what's working and what's not.
Thinking of this as a "real time focus group" you will be able to shop these campaigns based
on the one measurement that really matters to small business direct marketers –
what works based on the actual cost per lead..
You get to view the advertising creative, the target demographic, campaign descriptions and
most importantly, the historic cost per lead for each campaign in the system. No more buying blind.
Transparency in advertising.
Know how a campaign has worked for others in your line of work BEFORE you buy it.
You pay our media partners directly for the discounted advertising
campaigns you buy here. You pay InstantAdExpert a separate lead processing fee, BUT only if the
advertising works to produce leads.
When the Ads begin to work, so do we. We handle all new incoming calls and web leads produced,
24x7, weekends and holidays.
As a result, we may process many contacts for you, but we only charge a lead processing fee
if one of those calls becomes an actual lead.
All calls are answered by a qualified, U.S. based, lead management specialist, who inputs a
leads contact information for you into our web-based lead management system. Once the new
customer information is captured, the prospect is transferred "live" to your staff.
If after hours, we can take the call and record additional information such as
appointment requests.
No more depending on an overworked front desk staff to source
your lead calls. No more expensive lead calls hanging up on voice mail for sales people
who aren’t available.
We handle all aspects of first contact, tracking and measurement for you. Solid reporting,
in real time means better performing media buys.
In the end, it's all about cost per lead and cost per sale. Our real time reporting is made
possible, no matter what type of media you use, because we serve as your "first-touch" sales
staff 24-hours a day managing your lead-funnel no matter the source. We will always know
exactly where your leads came from because each campaign we offer has its own built-in
tracking system; unique 800#s for phone leads and unique web landing pages for Internet packages.
If you can't measure it, don't buy it.
Our system grows smarter with use. As we track and report on which campaigns are
working for you and which are not, our Ad campaigns are revised or removed by our
Media Partners to insure that only the top performers remain.
Using our built-in lead management and reporting systems you will learn how many
qualified leads it takes to reach sales goals, allowing you to revise advertising
budgets up or down based on actual performance, not guesswork.