Trade Association Overview
InstantExpert: The Trade Association Answer to Zero-Cost, Turnkey Member Services, New Member
Attraction, Retention and Non-Dues Based Revenue.
We know that is a big promise.
We know you may have heard pieces of that story twenty-times.
We also know, NO ONE CAN DO WHAT WE CAN FOR YOUR MEMBERS.
InstantExpert(sm) provides a way for trade group specific, small and medium sized businesses (SMBs),
to buy, manage and evaluate local advertising through a web-based platform, much the same way they
manage their online banking, or shop for office supplies now.
When combining our platform's advertising tools with our customer relationship management
(CRM) system, response tracking, 24 x 7 inbound call and web-lead processing center and appointment
setting services, InstantExpert becomes the world's first end-to-end, ad-management platform for
the SMBs that make up the nations Trade Association member body.
InstantExpert for Trade Associations:
Trade associations are staffed, and resourced to provide legislative and educational services for their members.
However, members often look to them for business development and marketing direction as well. Most can only
respond with poll and research data, and perhaps, occasional editorial content.
When it comes to individual member advertising strategies, budgets, creative design or measurement recommendations,
associations are simply not capable to assist, leaving SMBs on their own to decipher what little data they can find
and to take action on those data by themselves.
New Membership & Retention through "Turnkey" Business Development Services:
In advertising, one size doesn't fit all. A media mix that works for a chiropractor say, may be very different than
what works for a mortgage broker, auto dealer or pest control company.
The InstantExpert system is powered with industry-specific expertise culled from trade organization partners,
industry research, category marketing experts, and our peer-reviewed Ad campaign & creative recommendations, resulting in
media-mix and budget strategies preconfigured and not possible from any other single source.
Add to this the ability to pre-negotiate discounts from media partners for association members. Finally, factor in that
all of this is available at no-charge to members, no-charge to associations and provided as a part of their membership.
Think, "Industry-specific, advertising vending machine for small business…"
With a couple clicks, association members receive a complete budget and actionable media packages based on their business
type and specific market location that includes;
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Turnkey creative for direct mail complete with list recommendations,
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Fully prepared search engine marketing campaigns, complete with Ads and Geo targeting
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Email marketing plans with double-opt-in e-list recommendations tied to household-level data
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A fully functional RFP Engine that automates the time consuming task of "shopping" traditional media
companies for quotes
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And our Organic Lead Generation system that includes no-fee submissions to local online directories
such as Craig's List, Google Local, Yahoo Local, MSN Live and over 20 other local online directory sites
Revenue share for Associations:
Just as they do now, the business owner purchases the advertising they select direct from the media company, but they do so
using our online interface with the ease of a one-stop-shop for all media types and often at a discounted rate previously
negotiated by InstantExpert(sm). (Often budgets won't increase above what they are already spending.)
Our Trade Association Partners can earn up to 3% of all advertising purchased by members, through our platform.
Revenue Sample:
If only 300 members participate in the program, buying an average of $1,000 in advertising per-month (most are already
spending that or more) the association will earn $9,000 per month or $108,000 annually.
Our Revenue Model:
InstantExpert(sm) only charges a fee when the advertising produces a call or inbound request for more information.
Obviously enough, we call this a lead.
Our Services Detailed:
When a lead is generated, we take the call for the member, or process the email if coming from the web, and acting as an
extension of their own sales department, 24 x 7, we capture the customer's information, entering it into our Customer
Relationship Management (CRM) tool we provide to the member at no-cost, even booking and appointment or processing credit
card purchases.
No cost, zero friction service for Associations:
We charge no set-up fees and take full responsibility for all member outreach.
All we ask from the association are two things;
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Ongoing expertise and evaluation of advertising packages offered
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Assistance in making the details of the InstantExpert(sm) service known to members via existing association
communication channels (newsletters, trade shows, magazines, etc.)
InstantExpert(sm)
(800) 870-3005